You can easily market your wholesale products to a global audience by maximizing your usage of the best online resources available.
My business, CloseoutExplosion.com, is a wholesale export business that utilizes the Internet to market closeout merchandise to a wide audience, from Nigerian store owners, to discount clothing shops in Trinidad, to wholesalers in Australia. The following resources can help you increase your sales volume, and are useful whether you are a retailer selling brand name fashion directly to the end consumer, or a closeout broker supplying designer handbags to boutiques in Africa.
Resource #1
Google Adwords
Adwords is an online pay per click ad program where you can set up your own ads, bid on the specific keywords that will cause your ads to be shown, while narrowing your audience by country, or even city if you prefer. For instance, if you have an inventory of wholesale office suits for women, you can set up an ad advertising them, while selecting related keywords that will trigger your ad, such as corporate outfits, business suits, and professional attire. If your customers are primarily bankers in Lagos you can further target Lagos, or pay a higher percentage for clicks from people living in the Nigerian metropolis.
Resource #2
You can advertise your overstock merchandise through market specific search engines such as WholesaleCentral.com, CloseoutCentral.com, WholesaleRoom.com, Doba.com, Salehoo.com, TopTenWholesale.com, and my LocalWholesaler.com. There are many more industry specific directories that can help you both market and discover liquidation products such as WholesaleQuest.com.
Resource #3
eBay now has a specific wholesale website through which you can advertise your shelf pull and store return clothing and general merchandise. The website address is Wholesale.eBay.com. This is a relatively new website but I believe it will catch on since I expect its listings to attain high rankings in Google, Yahoo, and in other search engines.
Resource #4
Free online classified ads. While it might be challenging to have your free classified ad stand out, it only costs you the amount of time that it takes you to type it up. You might not receive a great deal of traffic from these ads, but any new customers that come your way can still buy from you, so why not take advantage of this resource? You should consider using CraigsList, YP.com, LocalSaver.com, ClassifiedAds.com, PennySaverUSA.com, and TheClassifiedPost.com. If you are located outside of the USA you should still be able to use this strategy, such as through websites like Tradestable.com.ng, kiramu.ng, notifynigeria.com, pigiame.co.ke, zambia.co.zm, trinispace.com, and through many other sites you can find online for your respective country.
Resource #5
There are many websites that accept third party sellers, process the payment, and take care of customer service, such as Amazon.com, Liquidation.com, and Overstock.com.
